Entrepreneur.
Business connector.
Marketing & AI adoption.
I help businesses grow through the things that actually move them — brand, partnerships, the right rooms, and technology their people will genuinely use.
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A Singapore entrepreneur and business connector of twenty years, now working in AI adoption as the founder of HumanLed AI. Her experience spans many industries — retail, F&B, hospitality, property, government, healthcare and corporate services — with companies including Giordano, Coca-Cola Singapore, Far East Hospitality, the Singapore Land Authority and TÜV SÜD. That range gives her a rare, all-rounded read on business.
That breadth is the point: it is why she reads a business quickly, whatever the sector, and why owners across very different industries trust her judgement. She has been consulting since 2015. In 2023 she incorporated Celestia Faith Consultancy in Singapore — the company she has since renamed HumanLed AI.
Read the full story →Five things, and they have always been the same thing — helping a business be understood, and helping the right people find each other.
Through HumanLed AI: helping Singapore SMEs put AI to practical use, including qualifying the work for government grant support.
Often the fastest way to help a business is not to do the work for it, but to teach its people — marketing, events, and using AI properly and safely.
Private and corporate events, and the rooms behind them — bringing owners, operators and decision-makers together where real business gets done.
Helping overseas brands land here properly — the partners, the channels and the relationships that make the difference.
Positioning, campaigns and launches for companies in health, beauty, lifestyle and F&B — the work I have done for twenty years.
I have run a marketing and branding consultancy, built and monetised an audience, managed brand partnerships, and produced events.
All of it was the same underlying work — understanding how people decide, and putting the right ones in the same room. That is what I now bring to technology.
What I’ve built →Building businesses in marketing, branding, partnerships and events — across more industries than fit on one line.
Hosting and raising funds for Singapore causes — Bizlink, A Packet of Rice and The Saturday Movement.
Long before the consultancy, a corporate grounding across Giordano, Coca-Cola Singapore, Far East Hospitality, the Singapore Land Authority and TÜV SÜD — entrusted with blue-chip accounts including CapitaLand, UOB and Singapore’s public hospitals.
Helping Singapore SMEs adopt AI and automation in practical, human-centred ways, including qualifying the work for grant support.
Visit HumanLed AI →A private, on-device assistant for the people holding a household together. Free, and it stays on your phone.
Visit Airi →Well connected and able to bring people and business together. A perfect choice if you like to grow and market your brand.
Patrick Teh
July 2026 — the inaugural international edition of LEAP, at the Hong Kong Convention & Exhibition Centre. Startup Zone, booth H3.P29.
Taking her work to an international exhibition floor.
The Black Swan Award, presented at the 27th AsiaOne ASEAN Summit — JW Marriott, Kuala Lumpur, 10 June 2026.
Recognition for the two things that have always run together in her work: putting technology to practical use, and making sure it serves people.
Presented to Celestia Faith Consultancy Pte Ltd by the Association of Trade and Commerce (ATC), Singapore.
Recognition for the consultancy she built — the company she has since renamed HumanLed AI.
Forttuna Global Excellence Awards 2023 — presented in Dubai.
International recognition for her marketing work in the healthcare and wellness sector.
The tools have changed; the intention hasn’t. For twenty years the aim was the same — help people, bring them together, and do a little good along the way. AI is simply the newest way to do it.
I don’t believe technology should replace people. I believe it should lighten the load they carry — which is much the same thing I’ve tried to do, in one form or another, for most of my career.
As a single mother who built a career from the ground up, I care about seeing more women do the same — and I believe we all go further by taking others with us. Who is in the room shapes what gets built.
Twenty-one people who have worked with me — clients, partners, bankers and collaborators. Every word is theirs, in full.
“As a marketer, Celestia has always been very passionate and professional, and our interaction is related to the F&B industry. Well connected and able to bring people and business together. She is committed to getting things done the best that she can. A perfect choice if you like to grow and market your brand. Rock the boat, Celestia!”
Patrick TehFormer General Manager · Angliss Singapore (now Bidfood)“Celestia is an excellent connector and possess intuition which enables her to read the room effectively. With her bubbly personality, she readily breaks down walls in any setting, allowing authentic conversations to take place & ideas to flow freely. Besides having a knack for finding solutions through creativity and improvisation through her immense network. Celestia is also an effective communicator of key thoughts that needs to be put across in any networking or social settings. Sincerity, excellence & generosity in the core of who Celestia is.”
Joshua Royston LimMusic Educator · Regional Artiste · International Grand Prix Recipient“In her job, Celestia exhibits professionalism and passion as a driven and accomplished marketer. She is excellent at connecting individuals and businesses due to her knowledge of the food and beverage sector and her remarkable networking skills. For anyone wishing to strengthen and advance their brand, Celestia is the best option because of its commitment to outcomes.”
Ivan TeoCEO · Arteastiq Group“Celestia Faith Chong creates magic amidst her busy schedules. I have known her for almost 10 years and she has never failed to impress me with her resilience, tenacity and never say die attitude. Well spoken, and charismatic, she lights up the world around her with her passion and voices for the sidelined and marginalised. With her strong marketing and branding background, she easily brings people and partners together to achieve a common goal. Celestia is always upping her ante where ever she goes.”
Dennis TohProducer · FLUX Media“If you need someone to liven an event, that’s Celestia. With excellent ”people skills” and an uncanny grasp of communicating, organising, networking and styling traits, she is the life and soul of any business event. Moreover, in contrast to her sparkling bubbly character, Celestia also has a caring and gentle personality, making it a joy to discuss, consult and understand your business branding, marketing and planning needs.”
Jerry HohProfessional actor, Management Trainer and Consultant“I recently had the pleasure of working with a Celestia who truly exceeded my expectations. From the beginning, the communication was clear, professional, and timely. She took the time to understand my business, my goals, and my target audience, and developed a marketing strategy that was tailored specifically to my needs. Throughout the campaign, she provided regular updates and was always available to answer any questions or address any concerns. Her attention to detail and her commitment to delivering results were evident in every aspect of the campaign. Thanks to her expertise and hard work which delivered significant improvements to our engagement and I would highly recommend Celestia to anyone looking to take their marketing efforts to the next level.”
Alex ChongFounder of ACTeam · AIA Singapore Pte Ltd“Celestia was not only easy to work with, but her communication was also excellent. Working with her many years, she always gives very good ideas and also offered sound suggestions that added to the quality of each of our projects. She did everything with passions; super organised and calm. Nothing seemed to faze her, no matter how frantic the schedule was; tackled each task with a smile.”
Joyce ChuGeneral Manager · Tat Ming International Pte Ltd“As a professional content curator, Celestia takes pride in the PR campaigns she undertakes and craft excellent content to tell the story of the brands and products she worked with and experienced. She is always an absolute joy to work with and is always dedicated to her job. We look forward to more collaborations in creating good content together!”
Marine LimCEO · absolute PR“A dynamic and charismatic lady as she is, Celestia has shown her capability in her work as a PR personnel. Seeing how she puts her dedication into the things that she believes in, firmly allows us to place our trust in her. Not only is she able to carry out her marketing skills well, she is also a fanatic when it comes to sourcing for quality food and drinks, as one of her beliefs is ”Drinking good wine with good food in good company is one of life’s most civilised pleasures!”.”
Clarence TanManaging Partner · Platinum Wines & Spirits Pte Ltd“I’ve been working with Celestial for several years now and I’ve never been disappointed. She is always available when I need her, and she always deliver on time. If you want to work with someone that really, truly cares about their customers, then look no further Celestia”
Kelvin AngFounder · Resources a la minute“Celestia is a responsible professional who will go the extra mile to serve her clients. She is always kind and very supportive of others. She is determined to pursue her success in life. As a person, she is fun loving, full of energy and dynamic.”
Steven KohCEO · Glearn Training & Consultancy“Celestia is a very dynamic lady with impeccable taste in food , customized hampers and events. She sources for the best quality food and drinks at reasonable prices. She organizes events that prove to be a hit always with all the guests! I totally recommend her to all seeking a sensational culinary experience !”
Wei YingRelationship Manager · Bank Julius Baer“Celestia is a perfectionist, whether it’s in her cooking or in her professional space. In her social space too, many nice words will be used to describe her. But to me, 3 words wrap it up: heart of gold.”
Denis Alexander OeiDirector, Forex Execution & Advisory · Bank Julius Baer“It has been a couple of months working together with Celestia We went down the usual route of client and owner relationship in the beginning when we started working together . As time went by, we started becoming friends and naturally getting to know each other . To me , Celestia is like the joy of any party ..where there is Celestia , there’s always laughter and joy. She’s really easy to work with as well, always timely for appointments and schedules!”
Aaron KwekManaging Director · Pisces Wellness“Celestia brings energy to the room. She is an enthusiastic individual who brings fresh ideas and perspectives. She is an expressive communicator who takes pride in her work, and working with her is a breeze.”
Cindy LeongFounder · The Enneagram Academy“Had the opportunity to meet Celestia during workshops and events. She is professional in what she does. She is vibrant, dynamic and creative.”
Yannie YongFounder and CEO · Rose of Sharon“Celestia is a passionate and energetic soul who is familiar with all the ins and outs in PR and communications. She also has great taste in food so dining with her is always a pleasure. She is an ultimate connector who is independent and savvy. What I personally appreciate most is that she always has a warm smile for me.”
Gillian TanSinger“I know Celestia since 2008 when she worked for one of the renowned real estate developer in Singapore. Celestia is a loving mother who adores children. She is also a very patient soul, doesn’t pressure someone to get things done. We seldom meet due to our commitments but when we do, we have so much to catch up. All the best in whatever you do, Celestia.”
Veronica ChiaGM Recruitment · Connect Energy“Celestia is an exceptional individual with a sparkling personality. She exudes confidence and always brings a fun energy to any situation. When it comes her work, Celestia exudes professionalism and takes immense pride in building her brand. She is sincere in her approach and has a rare ability to effectively communicate her ideas. Working with her was a stress-free experience as I knew I was in capable hands.”
Avril ChongConsultant · Emkore Clinic“I’m fortunate to have the privilege of meeting and working with Celestia in person. She is a forward-thinking influencer, entrepreneur and leader with a global reach. Celestia’s desire to always to go above and beyond the expectations is exemplary. If you’re looking to work with someone who can help you reach your full potential, Celestia is that person.”
Peter RaduGlobal Traveler, Explorer
Giving back has run alongside the work for years — hosting, organising and raising funds, rather than lending a name to a cause once.
Celestia Faith Chong (张伶俐) is a Singapore entrepreneur and business connector with over twenty years of cross-industry experience, now working in AI adoption as founder of HumanLed AI. She helps businesses grow through brand, partnerships, curated events and practical, human-led technology.
HumanLed AI is Celestia Faith Chong’s Singapore company, incorporated in 2023, that helps SMEs adopt AI and automation in a practical, human-led way — treating adoption as a people problem, not only a technology one — and helps qualify eligible work for government grant support.
She helps Singapore SMEs put AI to real use: finding where it fits, training teams to use it properly and safely, and implementing it so technology augments people rather than replacing them. She can also help qualify eligible work for government grant support.
A business connector opens the right rooms and makes the right introductions, bringing owners, operators and decision-makers together so real business gets done. Celestia does this through private dinners, curated corporate events and one-to-one introductions.
Yes. She speaks and hosts on AI adoption, marketing and women in leadership, and designs and hosts private dinners, corporate launches and charity galas. Start a conversation through the contact form on this site.
She received the AsiaOne Black Swan Award — Woman Leader in AI & Social Impact (2026), the Singapore SME 500 Award (2025), and Healthcare Marketer of the Year, Asia at the Forttuna Global Excellence Awards (2023), among other recognition.
Private dinners, curated rooms, and the occasional gathering worth clearing an evening for. I write only when there is something to come to — a few times a year, never more.
Whether it’s brand and market entry, putting AI to practical use, a curated room, or a stage — tell me what you’re trying to decide.
Elsewhere humanledai.sg · airi.com.sg
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