Curating has never been only about rooms and relationships — sometimes it’s a table, a product, a space. Brands and partners bring me in to shape not just the thing itself, but the story and the launch around it.
Different shapes, one instinct: taste, trust, and the right people in the right room.
Curating and developing food and lifestyle products, and the launches that carry them — from sourcing the flavour, to the factory floor, to the shelf.
Twenty years and a hundred-plus brands: brand building, campaigns and go-to-market built so a launch doesn’t just happen — it lands.
Being the face and voice of a brand I believe in — campaigns, appearances, media and endorsements that land because they’re genuine.
From November, a curated space of my own — a home for the people I build with: founders, women entrepreneurs and the AI & tech community. For by-invitation gatherings and sessions, and available to hire for launches, pop-ups, dinners and shoots.
The smallest collaboration of all, and often the most valuable: the right two parties, introduced for a reason that’s right for both.
Pagar & Co — opening November. My own curated space at PS100 — a home for founders, women entrepreneurs and the AI & tech community: invitation-only gatherings and sessions, and available to hire for launches, pop-ups, dinners and shoots. Join the invitation list to be in the room, or enquire about bookings.
A premium pairing-sauce range — launching Chinese New Year. A range of sauces made to pair with abalone for a Singapore brand: sourced and shaped here, then seen through production so they arrive beautifully for the festive table. The brand isn’t public yet — I’ll share the full story the moment it launches.
Tell me what you’re making and who it’s for. I’ll help curate the taste, the story, the space and the launch — from first idea to the shelf.
